Treatment Sheet

The magazine: Sound Wave

Target Readership:  Sound Wave will be aimed at people between the ages of 17 - 21, but it will have articles that appeal to the older generation.  The readers are going to have a disposable income, or access to the money to buy the publication.

This type of person will have the money to buy the band merchandise, got to the concerts and buy the bands music.  They might also be in bands them selves, so are doing market research.

Form and style:  Sound Wave is a full colour A4 magazine that will report the latest in rock, metal, indie, alternative and acoustic music.  The cover will feature a combination of new artists, and ledgends in their field.  The content of the magazine will include; news, gig reviews, gig guide, album reviews, and features on artists.  The mast head is going to be a bold, black and white affair, it will sit at the top of the front page.  The cover of the magazine will be clean, crisp and simple, with the mast head, feature image, and some short cover lines.  The magazine will be priced at £2.50, as this is an affordable price for a monthly publication.

Themes and Typical features:  Sound Wave will be mostly about up and coming music, but there will also be sections on established and well known bands.  There will be a gig guide for the coming month, as well as reviews of some of the gigs from the previous months, in addition to this, there will be album reviews.  The writers will use simple and descriptive language, this will make the magazine easy to read, and a good way to un-wind after a busy day.

Potential advertisers; A variety of brands, and bands, will advertise in the magazine every month.  These adverts will be relevant to the content, and the reader.  Some advertisers might be;  Bands advertising there tours, alternative fashion brands, musical instrument brands.

Editorial Team; The writers of the magazine are all people with industry experience.  All of the staff have worked in and around the music industry, either as musicians, journalists or photographers.  At the end of each issue, there will be a feedback section on the website for the readers to comment and give us feedback.